North Olmsted Identity and Brand Strategy

North Olmsted Brand Strategy & Identity

The city worked with Guide Studio to develop a new logo and color palette. While these tools brought more clarity to the city’s personality, they didn’t help the city tell their story. Adding to the communication issues was a lack of consistency across city divisions and departments, as well as an influx of new employees...

Downtown Lakewood Branding & Wayfinding

Through Guide’s partnership with Lakewood Alive, Downtown Lakewood has been able to establish itself as a recognizable district and connecting people with unique destinations to foster cultural and commercial growth...

BRIM Kitchen + Brewery

The founders of BRIM, a new restaurant and brewpub in downtown Willoughby, Ohio, recognized that they needed to be different if they were going to fill their large space with regulars and newcomers every day...

Heritage Ohio Branding & Marketing

Heritage Ohio is the state’s official historic preservation organization based in Columbus, Ohio. The organization protects and reenergizes historic places throughout Ohio...

Progressive Field Wayfinding

Cleveland’s Progressive Field delivers tradition and nostalgia to millions of loyal fans, but like many stadiums, it was inherently challenging to navigate. The old signage pointed fans in too many directions, fostering anxiety in a crowded environment...

Guide Studio Rebranding & Marketing

Guide Studio is a leading strategic consultancy that uses branding, marketing and wayfinding to help places with people traffic create purposeful experiences. From virtual to physical, start to finish, and everything in between, the Guide Studio team works to connect people to place...

Heinen’s Branded Environment

Heinen’s is a third-generation local, family-owned grocery retailer based in Cleveland, Ohio, that has expanded to locations throughout Northeast Ohio...