Articulate the intangible.

Brand is the summation of those elusive qualities that make your place or organization what it is. It's a message, a visual identity and a business plan that differentiate you from competitors and set expectations with your audience.

Branding Services

Brand Strategy

Brand Strategy identifies and articulates the intangible qualities that define your place or organization and turns them into tools for communicating who you are and what you stand for.

naming | positioning | messaging | audience profiles | key attributes | advantages | personality | voice
Brand Identity

Identity is the symbolic embodiment of a brand. Logos, color palettes and fonts are the visual communication tools that set the stage for first impressions and long-term recognition.

identity development | logos | taglines
Brand Implementation

Brand implementation is the blueprint that guides you through the application of your brand – visually, verbally and in written word. This extends from brand guidelines to how to communicate your new brand, and training staff or stakeholders.

brand standards | launch planning | brand ambassador engagement & training
Strategic Place Plan™

Placeholder – sister company to Guide Studio – helps places with people-traffic develop Strategic Place Plans™ that align user expectations and reality. We identify opportunities to better connect people to place by emphasizing the external experience — how you are viewed and experienced by your target audiences — because they are your economic lifeblood.

Visit the PlaceHolder website for more information

Learn More

“For a long time, we were all talking about different parts of a disjointed story. Now we have a concise and attractive story to tell…the Great Miami Riverway is an active, fun and exciting place that has something to offer everyone.”

Sarah Hippensteel Hall , Miami Conservancy District
Case Study

Heinen’s Branded Environment

Heinen’s is a third-generation local, family-owned grocery retailer based in Cleveland, Ohio, that has expanded to locations throughout Northeast Ohio

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Case Study

Great Miami Riverway Branding

The Great Miami River corridor is a series of interconnected waterways and trails. While the corridor represents strong opportunities for growth

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Case Study

City of South Euclid Branding

South Euclid is a family-friendly inner-ring Cleveland suburb with a strong community base, steeped in cultural diversity and history

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Let’s do something awesome.

Get in touch with your questions or get the process started.