Brand is the summation of those elusive qualities that make your place or organization what it is. It's a message, a visual identity and a business plan that differentiate you from competitors and set expectations with your audience.
Brand Strategy identifies and articulates the intangible qualities that define your place or organization and turns them into tools for communicating who you are and what you stand for.naming | positioning | messaging | audience profiles | key attributes | advantages | personality | voice
Identity is the symbolic embodiment of a brand. Logos, color palettes and fonts are the visual communication tools that set the stage for first impressions and long-term recognition.identity development | logos | taglines
Brand implementation is the blueprint that guides you through the application of your brand – visually, verbally and in written word. This extends from brand guidelines to how to communicate your new brand, and training staff or stakeholders.brand standards | launch planning | brand ambassador engagement & training
Placeholder – sister company to Guide Studio – helps places with people-traffic develop Strategic Place Plans™ that align user expectations and reality. We identify opportunities to better connect people to place by emphasizing the external experience — how you are viewed and experienced by your target audiences — because they are your economic lifeblood.
Visit the PlaceHolder website for more information
Get in touch with your questions or get the process started.