FREE WEBINAR

Wayfinding 101

November 10th, 1:00pm CST

Here's what happens when a place has a great wayfinding program:

People have the confidence to come back relying only on their memory from past visits.
People feel they're somewhere special (and that they belong).
People get where they want to go, without noticing.
People have a great experience and tell their friends and family (while never consciously thinking about wayfinding)

Sign up for the webinar to start the process of improving your place's wayfinding.

Speakers

cathy-fromet

Cathy Fromet
President of Guide Studio

kevin-fromet

Kevin Fromet
Guide Studio Design Consultant

Many people equate wayfinding with "signage"

But signs are only one piece of the puzzle. Each place has unique characteristics and objectives, and things like bike paths, pedestrian walkways, parking, and landmarks will factor into guiding people through a well-designed experience.

In this webinar you will learn:

  • The difference between wayfinding and signage
  • How to audit your place's wayfinding with fresh eyes
  • How to start the process of improving wayfinding for your visitors.
  • How much time and money does it take to do wayfinding well


Sign up for the webinar to start the process of improving your place's wayfinding.