Position Papers

Maps: Plotting the Course, Part 2

How we get there; strategies, tools & graphic elements for effective map design
They say you only have one chance to make a first impression. There is no doubt that applies to organizations, entities and physical places. ...

Recruiting The Next Class of Brand Advocates

How Higher Education Institutions Can Create Lifelong Relationships With Key Audiences
There are nearly 4,000 colleges and universities across the U.S., and with online education programs on the rise, prospective students have more choices than ever…...

“There is No Parking” Myth

Issues and remedies for downtown parking

Ugly Parking Garages: A thing of the past

Parking garages have been in need of a rebranding since, well, the beginning of their time. That may sound harsh, but parking garages have a bad rap for good reason....
Position Papers

Maps: Plotting the Course, Part 1

Ever since curiosity got the best of mankind and we ventured out to discover and explore uncharted territories, maps have been an essential tool for navigating, comprehending and documenting geographic and spatial information....
Position Papers

Connecting Neighborhoods Through Wayfinding

We love our hometown of Cleveland, Ohio for a lot of reasons – great people, great business opportunities, great sports, great food. We especially love the abundance of unique neighborhoods and districts to explore within the city’s limits....
Position Papers

Making Sense of Civic Brands

We believe so strongly in the power of brand that our founder Rachel Downey created another consultancy, PlaceHolder, built on the belief that purpose and brand should always come first when you are thinking about, planning or actively doing place-based design....