Position Papers

Life After Branding

You invest a lot of time and energy into producing a new brand for your place. But once it's complete, that work is all for nothing if you don't do anything with it. So what's next? While it's tempting to throw out the brand in a one-and-done promotional blitz, consider how a well-orchestrated, phased transition plan can take your brand further, faster...
News

‘Great Miami Riverway’ new brand for corridor

The Great Miami Riverway project - a 99-mile district along the river with mixed-use trails - is getting some much deserved attention! The work that is completed and underway is making an incredible impact on the greater Dayton community and we feel really privileged to be a part of this awesome initiative...
Blogs

Top 5 Lessons Learned from Rebranding

As many of you know, we recently underwent a major rebrand, changing our name from Studio Graphique to Guide Studio and revamped our logo, website and visual identity. While we have worked with countless clients on major rebranding projects, we’ve learned so much in going through this process ourselves. It has been quite an undertaking...
Position Papers

Wayfinding Start Here

A lot of our projects begin with a call from a future client with a statement of “We need a wayfinding program.” After a conversation addressing the issues they’ve experienced to bring them to this conclusion, we get to the reasonable questions such as: “What is this going to cost?,” “How long will this take?,” Who will need to be involved?,” How do you determine what signs we will need?,” etc...
News

Studio Graphique Changes name to Guide Studio, Inc.

This year, Studio Graphique celebrates 20 years in business and a big milestone like this gave us cause to reflect on where we have been, where we are going and, most importantly, the value we deliver to our clients. We are extremely proud of our success since our founding in 1997, but we also believe we have outgrown our name...
Blogs

Start with Purpose

When thinking about brand, the first thing that comes to mind is logo—and not without good reason. Logos are a vital visual element of brands. When you think of companies like Nike, Apple and Coca-Cola, it’s hard to imagine them without their iconic symbols. But is that all that comes to mind? Many organizations think that brand starts and ends with a logo, and it’s time to erase that notion...
Blogs

How Our Name Change Impacts You

Last week, we announced that we changed our name from Studio Graphique to Guide Studio. Since then, we’ve experienced an outpouring of support from our community of friends, clients and partners – thank you! The rebrand is a reflection of where we’ve been......