Blogs

Maps: Plotting the Course, Part 2

They say you only have one chance to make a first impression. There is no doubt that applies to organizations, entities and physical places. Now more than ever, the world is competing for customer time and money. Therefore, that first impression better be a good one. ...
Position Papers

Maps: Plotting the Course, Part 1

Ever since curiosity got the best of mankind and we ventured out to discover and explore uncharted territories, maps have been an essential tool for navigating, comprehending and documenting geographic and spatial information....
Position Papers

Connecting Neighborhoods Through Wayfinding

We love our hometown of Cleveland, Ohio for a lot of reasons – great people, great business opportunities, great sports, great food. We especially love the abundance of unique neighborhoods and districts to explore within the city’s limits....
Position Papers

Making Sense of Civic Brands

We believe so strongly in the power of brand that our founder Rachel Downey created another consultancy, PlaceHolder, built on the belief that purpose and brand should always come first when you are thinking about, planning or actively doing place-based design....
Blogs

What is Placemaking?

What makes a place great? It’s the question that keeps us up at night. When you think of your favorite places – your childhood home, the coffee shop up the street, a park across town, a city on another continent, etc. – do you know what makes them so special?...
Position Papers

Wayfinding Start Here

Where Does One Begin to Develop a Wayfinding Program?
A lot of our projects begin with a call from a future client with a statement of “We need a wayfinding program.” After a conversation addressing the issues they’ve experienced to bring them to this conclusion, we get to the reasonable questions...
Blogs

Urban Parks Adopt Wayfinding

via NRPA.org
Wayfinding is trending in urban parks as cities compete for tourist dollars, new businesses and city-dwelling residents. It’s a practical tool for navigation, but wayfinding is also used to help create a positive experience...