Position Papers

10 Tips To Keep Your Project On Time And On Budget

Everyone has had a project that did not go as planned. Things happen and projects that take two months creep into six. Budgets go beyond scope and clients wonder, “Why is this project costing more than we anticipated ...
Position Papers

Follow the Sign Standards

The Whys and Hows of Sign Standards and Guidelines
Developing sign standards are important for creating consistent and smart sign programs that uphold the design integrity of a space or place. They can communicate the aesthetic requirements that allow the program to live in harmony with a space’s interior or exterior design; they can provide guidance in how information needs to be presented to make a place highly usable...

Interpretive Storytelling

Q&A with Certified Interpretive Planners Nancy Desmond and John Veverka
An Interpretive Program, as it relates to environmental graphic design, is a system of signs, graphics and other visual elements that share short stories reflecting on the history, people, culture, ecology and architecture of a place...
Position Papers

Pathways for Wayfinding Support

What you can do solo vs. when to bring in a consultant
Successful communities invest significant time and resources in creating well-designed, cohesive wayfinding programs to support enjoyable experiences. However, knowing everything from where to begin, what you can accomplish on your own and when to bring in some outside help can make anyone feel…well…lost...

Follow the Sign Standards

Your guide to creating a consistent cohesive visitor experience
If you manage, plan or design for large, complex, campuses such as a College or University, Hospital, or Corporate Office Park or a system of public places such as a Parks or Trails — this webinar is for you...
Position Papers

What is a Brand Strategy, anyway?

Dropping the jargon for an honest look at what it is and how to use it.
At the risk of sounding cliché, I have often looked in my closet and thought, “I have nothing to wear.” Nothing fits or it’s just not “me” anymore – even my once-favorite sweater isn’t cutting it. I don’t think I’m alone in this feeling (at least I hope not, since I’ve put myself out there!). But the same can be said for a brand identity. Sometimes it’s just not working like it once did...

University Heights Council Looking to Brand the City

UNIVERSITY HEIGHTS – As a new administration prepares to take office, City Council is looking to take the opportunity of that fresh start to brand the city...