Position Papers

How a Coordinated Brand Strategy Springs New Life into Park Systems

Parks & Branding
Whether you want to stretch your legs after being cooped up in a cubicle, walk your dog or enjoy a sunset picnic, parks invite us to escape the chaos of everyday life so we can stop and smell the roses. In addition to providing opportunities to reconnect with the outdoors, healthy park systems deliver tangible benefits that every community cares about, including improved wellness, ecotourism, increased property values, new talent attraction, and cleaner air and water – to name a few. ...

City of Worthington Installs New Signs to Revitalize Downtown

CITY OF WORTHINGTON – June 21, 2017 – The City of Worthington, and partner Guide Studio, has completed and installed phase 1 of a citywide 136-sign wayfinding program in an effort to better orient residents and visitors, and update the overall look and feel of the Worthington community...
Position Papers

The Verbs of Place

Branding, Placemaking and Wayfinding
Branding, Placemaking and Wayfinding. What on earth do these terms mean and what value do they bring to a community? While they sound like buzzwords, each represents a deep area of practice and expertise that can help communities identify and promote who they are, align and attract residents, businesses and visitors, bringing purpose and function to their district. Translating to real return on investment, the meaning of these words is worth getting to know...

6 Frequently Asked Questions About Civic Branding

Civic organizations are often slow to pull the trigger on a new brand, and for good reasons. Spending public dollars on marketing often attracts attention. But when the process and the product are done well, that spotlight can shine some much-deserved attention on the community, stirring pride and renewing excitement for what the future holds. Regardless of what’s holding you back, there are a lot of considerations wrapped into this decision that take time to sort out...

“New master plan will guide people through RF”

Guide Studio to Develop Wayfinding Program in River Falls, WI
As the name promises, River Falls is a beautiful city in Wisconsin that can boast spectacular views of the Kinnickinnic River and surrounding area. It's also a charming community that is home to the University of Wisconsin - River Falls. The city has recently joined forces with Guide Studio to eliminate sign clutter and rethink wayfinding to better accommodate their visitors...

Interpretative Signage as Stealth Marketing

Revealing the Character of a Place & Encouraging Visitors to Learn
When we think of signs, we think of those that provide directions or label a place, all with intention of helping people find their way. But signage can do much more than guide people – it can promote learning, invite engagement, trigger behaviors and stir emotion. Cue interpretive signage: a powerful tool that communities a depth of information or tells a story that ignites meaningful relationships with visitors...

How to Market Without a Marketing Department

For Cities and Communities | Thursday, June 8 | 2:00–3:00pm
In this webinar, we discuss the opportunities for making the most of your marketing efforts without the support of a marketing team, and arm you with practical tools to get started. Whether you are flying solo or have the support of a colleague, marketing to a broad constituency is no easy job. Large diverse audiences, public perceptions, lofty goals and modest budgets are compounded by the fact that most communities do not have a fully staffed marketing team…or even one dedicated resource...