Position Papers
Dropping the jargon for an honest look at what it is and how to use it.
At the risk of sounding cliché, I have often looked in my closet and thought, “I have nothing to wear.” Nothing fits or it’s just not “me” anymore – even my once-favorite sweater isn’t cutting it. I don’t think I’m alone in this feeling (at least I hope not, since I’ve put myself out there!). But the same can be said for a brand identity. Sometimes it’s just not working like it once did...
December 4, 2017
Brand Experience, Brand Identity, Brand Strategy, Civic Branding