Position Papers

Wayfinding Audits and the Dangers of Self-Diagnosis

How to determine the right wayfinding strategy for you
Once upon a time, Community X figured it had a big wayfinding problem ...

How to Budget for Wayfinding and EGD Projects

Best practices in preparing real timelines and budgets, and avoid surprises
It’s not everyday that an organization undertakes an environmental graphic design project...

Wayfinding Implementation: Sign Fabrication and Installation Done Right

There’s no doubt that developing a new wayfinding program is a major undertaking...

Wayfinding Support for Architects & Planners

The top 10 ways Guide Studio elevates the architectural experience
There’s always a lot of questions about working alongside another consultant...

Recruiting The Next Class of Brand Advocates

How Higher Education Institutions Can Create Lifelong Relationships With Key Audiences
There are nearly 4,000 colleges and universities across the U.S., and with online education programs on the rise, prospective students have more choices than ever…...

“There is No Parking” Myth

Issues and remedies for downtown parking
We interviewed experienced parking consultant, Chuck Ignatz of GRAELIC, LLC to reveal the most common challenges and misconceptions regarding parking, and talked about how to improve visitor experience....

Ugly Parking Garages: A thing of the past

Parking garages have been in need of a rebranding since, well, the beginning of their time. That may sound harsh, but parking garages have a bad rap for good reason....