Navigation in an Age of Autonomous Vehicles

There’s no question that technology and the culture surrounding it advances at a staggering pace. Before we know it, driverless cars – or autonomous cars – will be mainstream, turning transportation infrastructure and industry on its head ...
Position Papers

How to Make the Most of Your Marketing Budget

When you work for a civic institution, every dollar counts. This is especially true of your marketing budget. So how do you leverage limited spend and resources to drive sustainable results...

Wayfinding 101

Finding Your Way Around Wayfinding
Join us on Tuesday, November 7th at 2pm to prepare for your next wayfinding project with need-to-know information on costs, timelines, challenges and ROI...

Navigational Apps for Destinations

Is it really worth it?
In our markets – places with people-traffic – a navigational app may seem like a practical wayfinding strategy or the on-trend thing to do. In terms of wayfinding, custom navigational apps are more of a buzzword than an actual strategy...

Guide Studio Celebrates 20 Years and Announces New President

Cleveland’s leading consultancy for places with people-traffic announces new leadership with 20th anniversary
CLEVELAND – September 5, 2017 – Guide Studio [formerly Studio Graphique] celebrates 20 years of strategic consulting for places and announces Cathy Fromet as the new President, effective September 1....
Position Papers

Client Side Roles & Responsibilities

The Team, The Committee, The Council/Board
Any organization or municipality preparing to embark on a large, complex design project knows it’s going to take a lot of people power to make it happen successfully. But what are the roles of all those involved? This position paper outlines the roles and responsibilities of the core team, steering committee and council/board...
Position Papers

Dynamic Wayfinding

Integrating Digital Signage to Improve Visitor Experience
As society becomes more reliant on technology, it is no surprise that its power and innovation has quickly become a useful component for navigation and wayfinding. As a design consultancy that is focused on improving place-based experiences through effective wayfinding and branding programs, Guide Studio is often asked what role digital signage can play in wayfinding and visitor experience....