Position Papers
Wayfinding

Wayfinding Audits and the Dangers of Self-Diagnosis

How to determine the right wayfinding strategy for you
Once upon a time, Community X figured it had a big wayfinding problem ...
August 30, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Interpretive Signage, Pedestrian Signage, Placemaking, Sign System, Sign Systems, Vehicular Signage, Wayfinding Analysis, Wayfinding Assessment, Wayfinding Audit
Blogs

How to Budget for Wayfinding and EGD Projects

Best practices in preparing real timelines and budgets, and avoid surprises
It’s not everyday that an organization undertakes an environmental graphic design project...
October 8, 2018
Blogs

Wayfinding Implementation: Sign Fabrication and Installation Done Right

There’s no doubt that developing a new wayfinding program is a major undertaking...
October 8, 2018
Blogs
Branding Wayfinding

Wayfinding Support for Architects & Planners

The top 10 ways Guide Studio elevates the architectural experience
There’s always a lot of questions about working alongside another consultant...
August 30, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Fabrication, Placemaking, Sign Fabrication, Sign Standards, Sign System, Strategic Partnerships
Blogs
Institutions

Recruiting The Next Class of Brand Advocates

How Higher Education Institutions Can Create Lifelong Relationships With Key Audiences
There are nearly 4,000 colleges and universities across the U.S., and with online education programs on the rise, prospective students have more choices than ever…...
August 1, 2018
Blogs
Communities Public Venues Wayfinding

“There is No Parking” Myth

Issues and remedies for downtown parking
We interviewed experienced parking consultant, Chuck Ignatz of GRAELIC, LLC to reveal the most common challenges and misconceptions regarding parking, and talked about how to improve visitor experience....
August 1, 2018 Parking, Parking Garage, Sign Standards, Sign System, Vehicular Signage, Wayfinding Analysis
Blogs
Communities Institutions Markets Public Venues Retail Wayfinding

Ugly Parking Garages: A thing of the past

Parking garages have been in need of a rebranding since, well, the beginning of their time. That may sound harsh, but parking garages have a bad rap for good reason....
June 25, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Environmental Graphic Design, Parking Garage, Placemaking, Vehicular Signage, Wayfinding

A Free Guide to Building Your Brand Champion Dream Team

Tips and templates for building your team from scratch.

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Position Papers
Communities Institutions Public Venues Retail Wayfinding

Maps: Plotting the Course, Part 2

How we get there; strategies, tools & graphic elements for effective map design
They say you only have one chance to make a first impression. There is no doubt that applies to organizations, entities and physical places....
June 11, 2018 Brand Experience, Design, Interpretive Signage, map design, Maps, Nomenclature, Pedestrian Signage, Placemaking
Position Papers
Communities Institutions Public Venues Retail Wayfinding

Maps: Plotting the Course, Part 1

Ever since curiosity got the best of mankind and we ventured out to discover and explore uncharted territories, maps have been an essential tool for navigating, comprehending and documenting geographic and spatial information....
April 30, 2018 Maps
Position Papers
Communities Wayfinding

Connecting Neighborhoods Through Wayfinding

We love our hometown of Cleveland, Ohio for a lot of reasons – great people, great business opportunities, great sports, great food. We especially love the abundance of unique neighborhoods and districts to explore within the city’s limits....
April 30, 2018 Sign Standards, Sign System
Position Papers
Branding Communities Public Venues

Making Sense of Civic Brands

We believe so strongly in the power of brand that our founder Rachel Downey created another consultancy, PlaceHolder, built on the belief that purpose and brand should always come first when you are thinking about, planning or actively doing place-based design....
April 3, 2018 Brand Champions, Brand Purpose, Brand Strategy, Civic Branding
Blogs
Branding Wayfinding

What is Placemaking?

What makes a place great? It’s the question that keeps us up at night. When you think of your favorite places – your childhood home, the coffee shop up the street, a park across town, a city on another continent, etc. – do you know what makes them so special?...
April 3, 2018 Brand Experience, Placemaking
Position Papers
Communities Institutions Public Venues Retail Wayfinding

Wayfinding Start Here

Where Does One Begin to Develop a Wayfinding Program?
A lot of our projects begin with a call from a future client with a statement of “We need a wayfinding program.” After a conversation addressing the issues they’ve experienced to bring them to this conclusion, we get to the reasonable questions...
March 10, 2017 Sign System, Wayfinding Assessment, Wayfinding Audit

Planning a Brand Launch?

A well-documented plan will give your new brand the attention it really deserves.

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