Blogs
Branding Communities Institutions Public Venues Retail

Brand Champion Guide

A free guide to building your brand champion team. Get actionable tips and templates for building your brand champion team from scratch ...
July 10, 2017 Brand Champions, Brand Identity, Brand Purpose, Brand Strategy
Position Papers
Communities Institutions Public Venues Retail Wayfinding

Dynamic Wayfinding

Integrating Digital Signage to Improve Visitor Experience
As society becomes more reliant on technology, it is no surprise that its power and innovation has quickly become a useful component for navigation and wayfinding. As a design consultancy that is focused on improving place-based experiences through effective wayfinding and branding programs, Guide Studio is often asked what role digital signage can play in wayfinding and visitor experience....
July 28, 2017 Digital Navigation, Digital Wayfinding, Sign Systems
News
Branding Communities Marketing Public Venues

North Coast Harbor Featured on WKYC!

Via Live on Lakeside on WKYC
Jessica Kerr is a natural on television, touting the summer programs in North Coast Harbor's beautiful Voinovich Park, where the city meets the lake...
July 14, 2017 Brand Champions, Brand Experience, Brand Identity, WKYC
Webinars
Communities Wayfinding

Wayfinding 101

Making Your Way Around Wayfinding
Join us on August 30th at 2pm to prepare for your next wayfinding project with need-to-know information on costs, timelines, challenges and ROI...
July 12, 2017 Sign System, Vehicular Signage, Wayfinding Analysis, Wayfinding Audit
Position Papers
Communities Institutions Public Venues Retail Wayfinding

The Truth About Wayfinding

How Wayfinding Strategy Is So Much More Than A Sign Program
More than signs that direct you from Point A to Point B, wayfinding helps you create great place-based experiences. Like individual bricks paving your journey's path, there are many considerations that impact a well-designed wayfinding program, from where to begin or end the experience, to what you see along the way...
June 27, 2017 Pedestrian Signage, Sign System, Wayfinding Analysis, Wayfinding Assessment
News
Branding Communities

New Delaware County Logo is “Impressive”

Via This Week Community News
The county June 29 unveiled its new logo, which features an outline of the county on a map of the state of Ohio. Blue, gold and green sections represent the county’s waterways, farms and parks...
July 5, 2017 Brand Champions, Brand Experience, Brand Identity, Brand Launch, Civic Branding
Position Papers
Branding Communities Institutions Public Venues Retail Wayfinding

The Verbs of Place

Branding, Placemaking and Wayfinding
Branding, Placemaking and Wayfinding. What on earth do these terms mean and what value do they bring to a community? While they sound like buzzwords, each represents a deep area of practice and expertise that can help communities identify and promote who they are, align and attract residents, businesses and visitors, bringing purpose and function to their district. Translating to real return on investment, the meaning of these words is worth getting to know...
May 2, 2017 Authentic, Definition, Placemaking

A Free Guide to Building Your Brand Champion Dream Team

Tips and templates for building your team from scratch.

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Position Papers
Branding Communities Public Venues

How a Coordinated Brand Strategy Springs New Life into Park Systems

Parks & Branding
Whether you want to stretch your legs after being cooped up in a cubicle, walk your dog or enjoy a sunset picnic, parks invite us to escape the chaos of everyday life so we can stop and smell the roses. In addition to providing opportunities to reconnect with the outdoors, healthy park systems deliver tangible benefits that every community cares about, including improved wellness, ecotourism, increased property values, new talent attraction, and cleaner air and water – to name a few....
June 12, 2017 Brand Strategy
News
Branding Communities Institutions Marketing Public Venues Retail Wayfinding

Guide Studio offers Rachel Downey a way to make life more manageable

Via Smart Business Magazine
Rachel Downey is a self-proclaimed experience junkie. It’s what drives her to never turn down a challenge and to always remain “crazy busy.” Downey’s commitment to never let up has been a key factor in the success of Guide Studio Inc., which recently rebranded itself from its former name, Studio Graphique...
July 5, 2017 Experience Junkie, Press Release, Rachel Downey
News
Branding Communities

Delaware County Launches New Logo

The project began almost one year ago on June 30, 2016, when the County issued a Request for Proposals for its branding project. The County received 25 proposals in response and signed a $45,150 contract on Sept. 26, 2016, with Studio Graphique, Inc., which earlier this year rebranded itself as Guide Studio. The Cleveland-based firm worked with County staff members over the last nine months to develop the new “primary mark” or logo, as well as customized marks that will be used by other elected officials’ offices...
July 3, 2017 Brand Identity, Brand Launch, Brand Strategy, Civic Branding, Design
News
Communities Wayfinding

City of Worthington Installs New Signs to Revitalize Downtown

CITY OF WORTHINGTON – June 21, 2017 – The City of Worthington, and partner Guide Studio, has completed and installed phase 1 of a citywide 136-sign wayfinding program in an effort to better orient residents and visitors, and update the overall look and feel of the Worthington community...
June 21, 2017 Press Release, Sign Fabrication, Sign System, Vehicular Signage
Blogs
Branding Communities Marketing

6 Frequently Asked Questions About Civic Branding

Civic organizations are often slow to pull the trigger on a new brand, and for good reasons. Spending public dollars on marketing often attracts attention. But when the process and the product are done well, that spotlight can shine some much-deserved attention on the community, stirring pride and renewing excitement for what the future holds. Regardless of what’s holding you back, there are a lot of considerations wrapped into this decision that take time to sort out...
June 7, 2017 Brand Champions, Brand Experience, Civic Branding
News
Communities Wayfinding

“New master plan will guide people through RF”

Guide Studio to Develop Wayfinding Program in River Falls, WI
As the name promises, River Falls is a beautiful city in Wisconsin that can boast spectacular views of the Kinnickinnic River and surrounding area. It's also a charming community that is home to the University of Wisconsin - River Falls. The city has recently joined forces with Guide Studio to eliminate sign clutter and rethink wayfinding to better accommodate their visitors...
May 11, 2017 Sign System, Vehicular Signage, Wayfinding Assessment, Wayfinding Audit

Planning a Brand Launch?

A well-documented plan will give your new brand the attention it really deserves.

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